It all started with Mucho flexing some of his custom made clothing pieces on instagram and facebook. His clothes mades rounds across social media, but little did the people know that he was a recording artist too.

January, 2023, Thatboi Mucho decided to drop his first official single “Keep it Simple” which had many positive reviews and within a month’s time, Mucho had gained over 1000 new followers across all social media and more than 10,000 streams on spotify.

Mucho’s marketing strategies are unique only to him and as 21 Savage said, you just have to be that “n#gga”.

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